We were tired of wellness that didn’t make sense.
Have you ever wondered which supplements you really should take, which forms work best, and if the healthy snacks you eat really are… well, healthy?
We’ve been there too.
That’s why we started The Friendly because we were tired of health products that felt confusing, over-complicated and quite frankly not so healthy. Most brands seemed to focus on ingredients we couldn’t pronounce, doses too low to make a difference, and none of them felt like they were truly on our side.
So we set out to create something better: high quality supplements and snacks that are easy to add to your daily routines. Formulas based on the best of both science and traditional medicine. Flavors you actually want to come back for, not just tolerate. And ingredients that weren’t cooked up in a nuclear lab.
We keep things simple, functional, and grounded in science - so you can focus on living, not managing your healthy lifestyle like you’re running a business. Because health isn’t just a goal, it’s a rhythm. And we’re here to help you find yours
Our promises to you
No unnecessary fluff
Every ingredient earns its place. No fillers. No artificial additives.
Clinically relevant doses
Formulated with amounts that can actually deliver results - never "fairy dusted."
Always top ingredients
Handpicked from sources that meet strict Swedish and EU standards.
Created and tested by us
We don't launch anything we wouldn't take ourselves. We test. We tweak. We argue. We care.
100% satisfaction guarantee
Not satisfied? We'll make it right. Full 60-day refund, no questions asked.